found on: http://www.instantshift.com
“.…. What can be done?Check out the raw QR. Simple, boring and, as mentioned previously, it looks like a crossword puzzle. You can generate one of these via a QR generator found on many web sites. The next step is up to you. Here are a few examples of QR design. …” read more and source: http://bit.ly/oWuffo
… and please watch this video
Link to the website: http://goqr.me/
photo source: http://www.flickr.com/photos/90673887@N00/2530575887/
Package design has the goal to attract customers attention. For the perfection you have to find constantly new ideas. Here is one, use the barcode for improvement of attractive package design.